The Start:up BootCamp is a intensive ten-week modular programme comprising the full spectre of state-of-the-art findings on building start-up companies according to the “Lean Start-up” and “Business Model Generation” methods.In addition to acquiring theoretical framework, training mainly involves practical work on ideas together with lecturers and mentors.
The programme spans five weeks, each week comprised of a several-hour intensive workshop presenting the theoretical bases, case studies and concrete work in developing a business idea. At the end of each week, all participants are given homework, prepare a plan of work for the week, and present their results at the next workshop. This approach allows rapid and exceptional progress over just a couple of months.
Each module comprises 8 hours of the following contents:
All participants receive:
Detailed overview of the programme's ten modules:
This introductory module focuses on providing an overview of the modern entrepreneurial way of life, on comparing traditional and modern entrepreneurial tools and provides guidance on when to use each tool. This first module also discusses the fundamentals and history of the concept of lean companies and the entrepreneurial team as the most important factor of entrepreneurial success.
This module will also familiarise participants with various types of companies and markets. Interestingly, the module also provides an overview of the technologies with most future potential and of future businesses opportunities. Participants will hypothesise as to which problems their products solve for their customers, which additional solutions to the problem also exist, while participants will also learn how to calculate the market size and understand why it is important to know the size of the market and be familiar with market trends.
The second meeting is dedicated to the fundamental philosophy of lean companies, namely the "get out of the building" philosophy. The module provides a theoretical overview of the approach to discovering customers, as well as to drafting a specific plan of this process (interview scenario, spreadsheet of potential customers, etc.). During this module, the entrepreneur will clearly define the vision, mission and strategic goals, as well as the key hypotheses relating to customers, their problems and potential solutions.
Upon involving customers in the product development, the entrepreneur may quickly find that the assumptions were completely wrong and that the company needs to "pivot". The second module therefore focuses on such contents, and aims to emphasise the need for flexibility when building a company according to state-of-the-art methods.
To pivot means to fundamentally change the company's direction, since only few companies succeed with their initial idea. The learning loop usually brings the company to a new (larger or at least actual) business opportunity. The entrepreneurial path thus consists of many changes in the company's operating strategy, and the ten fundamental directions will be discussed in detail. The module presents real-life cases of how successful companies pivoted. Part of the module also focuses on the psychology of the entrepreneur, since pivoting requires incredible psychological effort.
This module focuses on developing the business idea to a MVP, which allows the first market insights to be made. This module presents the difference between an idea, prototype and MVP, as well as the methods and tools for rapid prototyping, specific examples of MVPs, etc. Each participant will also clearly define his or her MVP and strategy of gaining market insight as a result of the MVP.
Design and the overall user experience are also incredibly important aspects of any product, as they define the manner of use and the product's functionality. Good design, how to integrate good design into the product development phase as well as in the company's corporate image and each and every product in its product range is therefore the focus of this module. Finally, the products must be manufactured.
In today's business environment, the challenge is no longer how to build an innovative product, but rather how to sell such an innovative product. In other words, the company's two main business functions are innovation and marketing. This module discusses marketing and sales in detail, focusing on sales strategies, presence, tactics of contacting potential customers, online marketing, etc. The module is dedicated to marketing as the company's main business function in addition to innovation.