# Start:up BootCamp

The Start:up BootCamp is a intensive ten-week modular programme comprising the full spectre of state-of-the-art findings on building start-up companies according to the “Lean Start-up” and “Business Model Generation” methods.In addition to acquiring theoretical framework, training mainly involves practical work on ideas together with lecturers and mentors.

The programme spans five weeks, each week comprised of a several-hour intensive workshop presenting the theoretical bases, case studies and concrete work in developing a business idea. At the end of each week, all participants are given homework, prepare a plan of work for the week, and present their results at the next workshop. This approach allows rapid and exceptional progress over just a couple of months.

Each module comprises 8 hours of the following contents:

  • Theoretical overview of the contents (1 hour)
  • Active work with experienced start-up advisors and guests (7 hours)
  • 1 hour for lunch in-between
  • Informal networking and entrepreneurial support is provided after the event

All participants receive:

  • Handouts
  • Further reading and literature
  • Homework
  • At least 30 minutes of one-on-one work with an experienced start-up advisor
  • Review of the drafted documentation by an experienced start-up advisor
  • Possibility to pose additional questions to the lecturers via e-mail

Detailed overview of the programme's ten modules:

M1: Lean and agile company

This introductory module focuses on providing an overview of the modern entrepreneurial way of life, on comparing traditional and modern entrepreneurial tools and provides guidance on when to use each tool. This first module also discusses the fundamentals and history of the concept of lean companies and the entrepreneurial team as the most important factor of entrepreneurial success.

  • Entrepreneurs and the entrepreneurial lifestyle in the 21st century
  • Entrepreneurship as a team sport
  • Traditional company development tools: Business plan and product model
  • Entrepreneurship as a science and management
  • Lean production: The tools of lean companies
  • Lean and agile company
  • Differences between an established and a new company

This module will also familiarise participants with various types of companies and markets. Interestingly, the module also provides an overview of the technologies with most future potential and of future businesses opportunities. Participants will hypothesise as to which problems their products solve for their customers, which additional solutions to the problem also exist, while participants will also learn how to calculate the market size and understand why it is important to know the size of the market and be familiar with market trends.

  • Problems, solutions and business ideas
  • Types of business ideas
  • Types of start-up companies
  • Various market types
  • TAM, SAM, SOM
  • Technology trends and technologies with potential

M2: Get out of the building philosophy

The second meeting is dedicated to the fundamental philosophy of lean companies, namely the "get out of the building" philosophy. The module provides a theoretical overview of the approach to discovering customers, as well as to drafting a specific plan of this process (interview scenario, spreadsheet of potential customers, etc.). During this module, the entrepreneur will clearly define the vision, mission and strategic goals, as well as the key hypotheses relating to customers, their problems and potential solutions.

  • Vision, mission and goals
  • Product development vs. customer discovery
  • Hypotheses
  • Alternative hypotheses
  • Testing hypotheses
  • Mechanisms of discovering the right customers
  • Interviews with potential customers and "Earlyevangelists"

Upon involving customers in the product development, the entrepreneur may quickly find that the assumptions were completely wrong and that the company needs to "pivot". The second module therefore focuses on such contents, and aims to emphasise the need for flexibility when building a company according to state-of-the-art methods.

To pivot means to fundamentally change the company's direction, since only few companies succeed with their initial idea. The learning loop usually brings the company to a new (larger or at least actual) business opportunity. The entrepreneurial path thus consists of many changes in the company's operating strategy, and the ten fundamental directions will be discussed in detail. The module presents real-life cases of how successful companies pivoted. Part of the module also focuses on the psychology of the entrepreneur, since pivoting requires incredible psychological effort.

  • Fundamentally changing the company's direction
  • Zombie companies
  • Ten pivots and case studies
  • Confirmation of the company's correct direction (confirmed hypotheses)
  • Entrepreneur psychology and the PIVOT

M3: Product and user experience

This module focuses on developing the business idea to a MVP, which allows the first market insights to be made. This module presents the difference between an idea, prototype and MVP, as well as the methods and tools for rapid prototyping, specific examples of MVPs, etc. Each participant will also clearly define his or her MVP and strategy of gaining market insight as a result of the MVP.

  • Idea, prototype and MVP
  • Rapid prototyping methods
  • The "Build - Measure - Learn" loop
  • Tool for rapid MVP building
  • Examples of MVPs
  • Specific MVP suggestions for all participants

Design and the overall user experience are also incredibly important aspects of any product, as they define the manner of use and the product's functionality. Good design, how to integrate good design into the product development phase as well as in the company's corporate image and each and every product in its product range is therefore the focus of this module. Finally, the products must be manufactured.

  • The importance of design and the company's or product's graphic image.
  • User experience as part of the product
  • Elements of design, principles and processes
  • Design thinking
  • Finalising the product and developing functionality

M4: Marketing

In today's business environment, the challenge is no longer how to build an innovative product, but rather how to sell such an innovative product. In other words, the company's two main business functions are innovation and marketing. This module discusses marketing and sales in detail, focusing on sales strategies, presence, tactics of contacting potential customers, online marketing, etc. The module is dedicated to marketing as the company's main business function in addition to innovation.

  • The problem of underestimating marketing
  • Traditional market communication tools
  • Guerrilla marketing
  • A to Z of online marketing (SEO, SEM, etc.)
  • Sales and the sales process
Ljubljana
Elvisa Basailović
01 620 34 01

Tehnološki park Ljubljana

Tehnološki park 19

1000 Ljubljana

Kamnik
Matjaž Jug
041 360 399

KIKštarter – Občina Kamnik

Fužine 9

1240 Kamnik

Nova Gorica
Mitja Mikuž
05 393 24 50

Primorski tehnološki park

Mednarodni prehod 6, Vrtojba

5290 Šempeter pri Gorici

Maribor
Urban Lapajne
02 229 42 78

Tovarna podjemov

Ulica škofa Maksimiljana Držečnika 6

2000 Maribor

Murska Sobota
Marjetka Jakob
02 530 82 36

Pomurski tehnološki park

Plese 9a

9000 Murska Sobota

Zagorje ob Savi
Dejan Zupanc
03 56 60 500

Regionalni center za razvoj d.o.o.

Podvine 36

1410 Zagorje ob Savi

Geek House accelerator is co-financed by: